TOURISM, HOSPITALITY AND CULTURE 4.0

1. Big Data Analytics and Instagram: an exploratory study on Italian hotel accounts
Tommasini Pianese, Giulio Rossetti, Virginia Morini

2. Physiological tools for the measurement of emotional experiences in tourism: the application of FaceReader
Hana (Arghavan) Hadinejad, Nick Noghan

3. IoT in the hospitality industry: exploring theoretical and practical implications
Gianfranco Ennas, Cristiano Ghiringhelli, Francesco Virili

4. Service robots in the hospitality industry: a state-of-the-art literature review
Turkas Akiskali, Olgun Kitapci, Selcen Ozturkcan

5. Business Model Innovation towards the use of 4.0 industry tools in cultural organizations: the case study of he Virtual Archeological Museum (MAV)
Valentina Della Corte, Mauro Sciarelli, Anna Prisco, Fabiana Sepe

6. The demography, automation technology, and hospitality nexus: repositioning destinations and hospitality industries in the Mediterranean
Craig Webster, Stanislav Ivanov

7. Industry 4.0 in the tourism and hospitality business:Insights and challenges for’smart inclusive hotel’s
Luisa Varriale, Tiziana Volpe

8. Tourism 4.0 and People with Disabilities: how digitalization supports tourists’experience
Veronica Marozzo, Valeria Schifilliti, Tindara Abbate, Fabrizio Cesaroni and Augusto D’Amico

9. Emotions as segmentation variables in non-immersive VR heritage site experience: a cluster approach
Marcello Atzeni

10. The blending of wine terroir with technological artefacts: the Temple of Brunello immersive museum in Montalcino (Tuscany) Mariapina Trunfio, Adele Magnelli, Cecilia Pasquinelli

11. The Metaverse and the tourism industry: current perspectives and research agenda
Alberto Dello Strologo, Edoardo D’Andrassi, Francesca Ventimiglia

The book series entitled “Tourism Studies on the Mediterranean Region”, launched in 2021 by the Institute for Studies on the Mediterranean (ISMed) of the Italian National Research Council (CNR), focuses on current research and practice in tourism in the Mediterranean area. It proposes an integrated analysis of how geopolitical, socio-economic and cultural variables are interrelated with tourism, providing a critical evaluation of policies and measures for industries and governments aimed at boosting tourism while promoting the structural transformation of the sector towards environmental, socio-economic and cultural sustainability. The second book in the series offers new critical perspectives on tourism, hospitality and culture 4.0 as well as the paradigmatic shift towards the metaverse. The volume also enriches the methodological approaches traditionally applied in this growing research area by presenting innovative multidisciplinary empirical research focusing on tourism businesses and destinations. The chapters are theoretically and empirically driven, adopting a variety of qualitative and quantitative methodological approaches. They discuss such issues as the use of big data, artificial intelligence/machine learning and IoT in tourism and hospitality; the role and impacts of service robots and automated technologies in the tourism, culture and hospitality industry; the major role which technologies 4.0 can play in rendering businesses and tourism destinations more accessible to all, thus contributing to making tourism more sustainable; immersive and non-immersive technologies and how they shape visitor experience; the impacts, opportunities and challenges that the metaverse presents to the tourism industry. The book is relevant both to those working in academia and in the industry itself. On the one hand, it deepens our understanding of the impact of technologies 4.0 on the sector in question, while identifying interesting avenues for future research. On the other, it offers a wide array of insights and applications for policy makers, destination marketers and managers seeking effective ways to use technologies 4.0 in their marketing strategies and operations. The pragmatic perspective adopted by the different chapters contributes to making the book essential reading for those following undergraduate, masters and postgraduate courses.

Piera Buonincontri, PhD, Researcher at the Institute for Studies on the Mediterranean (ISMed) of the National Research Council of Italy (CNR), Expert in Marketing and Tourism management.

Luisa Errichiello, PhD, Senior Researcher at the Institute for Studies on the Mediterranean (ISMed) of the National Research Council of Italy (CNR), Expert in Change and Innovation Management.

Roberto Micera, PhD, Assistant Professor at Unibas (Italy), Senior Researcher at the Institute for Studies on the Mediterranean (ISMed) of the National Research Council of Italy (CNR), Expert in Tourism Management and Marketing.

Giacomo Del Chiappa, PhD, Associate Professor in Marketing, University of Sassari (Italy), Expert in Tourism Marketing and Management, Destination Management and Digital Marketing, Co-Editor-in-Chief of the European Journal of Tourism Research.