OMNICHANNEL GROCERY RETAIL
1ed
8838612463
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9788838612466
© 2024 | Data di Pubblicazione: 31 Luglio 2024
This book focuses on consumer behavior in the food and grocery sector, where purchases are repetitive, and engagement is often low. It examines the factors influencing consumer choices and aims to understand the logic of designing omnichannel experie…
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Chapter 1 Customer Journey Mapping. How to better Understand, Attract, and Retain Customers
Chapter 2 The State of the Art for Omnichannel Retailing. A Systematic Review and Agenda for Future Research Chapter 3 Drivers for omnichannel purchasing: evidence from grocery retailer market in Italy
Chapter 4 Omnichannel retailing adoption in the grocery market
Chapter 5 Closing Remarks and Final Reflections
Chapter 2 The State of the Art for Omnichannel Retailing. A Systematic Review and Agenda for Future Research Chapter 3 Drivers for omnichannel purchasing: evidence from grocery retailer market in Italy
Chapter 4 Omnichannel retailing adoption in the grocery market
Chapter 5 Closing Remarks and Final Reflections
This book focuses on consumer behavior in the food and grocery sector, where purchases are repetitive, and engagement is often low. It examines the factors influencing consumer choices and aims to understand the logic of designing omnichannel experiences in this market. The initial chapters review existing literature on customer journeys and omnichannel retailing, identifying decision-making influences and models representing purchase behaviors over time and space.