FIRM STRATEGY AND FINANCIAL RESULTS

Chapter 1 Financial statementsChapter 2 The income statement and the balance sheet
Chapter 3 The transactions and the double method
Chapter 4 The closure of financial statements
Chapter 5 Financial statements
Chapter 6 Net working capital balance sheet
Chapter 7 Financial ratios
Chapter 8 The income statement per business unit
Chapter 9 The break-even analysis
Chapter 10 The what if analysis
Chapter 11 Determinants of EBIT
Chapter 12 Cash flow statement
Chapter 13 The Discounted Cash Flow (DCF)
Chapter 14 The business idea
Chapter 15 Destination management
Chapter 16 The model structure-conduct-performance
Chapter 17 The five forces model
Chapter 18 Strategic and competitive groups
Chapter 19 Competitive strategies

The book analyses the topic of corporate strategy, presenting some useful frameworks for analyzing the competitive system, represented by the structure-conduct- performance model (Chapter 16), the five forces (chapter 17) and the strategic and competitive groupings (Chapter 18). The positioning choices made by the company are reflected in the entrepreneurial formula (Chapter 14), enriched by the relationships with the destination (Chapter 15) and competitive strategies (Chapter 19). Corporate strategy produces a series of effects on corporate results (annual report). The book illustrates the statements in which the annual report is divided (Chapter 1), with particular attention to the income statement and the balance sheet (Chapter 2). Some examples of registrations are illustrated, useful for understanding the double- entry method (Chapter 3) and above all the accrual principle (Chapter 4). The chapters dedicated to the financial analyses present the two reclassified statements (Chapters 5 and 6) and some financial techniques, such as the ratios (Chapter 7), the income statement divided by business unit (Chapter 8), the break-even (Chapter 9) and the what if analysis (Chapter 10), the determinants of operating income (Chapter 11). Finally, the cash flow statement (Chapter 12) and the discounted cash flow (Chapter 13) are presented. The analysis of these tools is always accompanied by numerous examples.

Ruggero Sainaghi is a professor of business economics at IULM University where he holds various three-year and master's courses relating to business management and financial analysis. He is the author of numerous publications relating to the topics of management and measurement of results, with a prevalent focus on tourism and hospitality compa-nies. The main research topics cultivated are related to competitive strategies, the measurement of corporate performance, the analysis of the sharing economy, destination management, the study of net-works and complex systems.