CORPORATE COMMUNICATION AND PUBLIC RELATIONS HANDBOOK

Chapter 1 - The conceptual and operational evolution of PR and corporate communication

Chapter 2 - Ethics and Communication of Corporate Social Responsibility

Chapter 3 - Evaluation and measurement of communication results

Chapter 4 - Internal-organizational communication

Chapter 5 - Crisis Communication and Management

Chapter 6 - Corporate Narrative Content Creation and Curation

Chapter 7 - Global Public Relations

Chapter 8 - Marketing Communication

Chapter 9 - Public affairs, advocacy and lobby

The handbook provides an overview of the state of art on corporate communication and public relations theory and practice. It is intended for both students and practitioners in the field. This handbook responds to the educational needs of students while also meeting the professional development demands of practitioners who want to adapt their preparation to the increasingly strategic role that communication and public relations play in organizations. It is especially aimed at those interested in learning more about theory, methods, tools, and techniques of the communication profession, in relation to its operational but also strategic, managerial and entrepreneurial dimensions.

Emanuele Invernizzi is Director of the Executive Master of Corporate Public Relations of IULM University and Senior Partner of Coreconsulting spa, Milano.
Stefania Romenti is Professor of Strategic Communication and Director of the Research Center for Strategic Communication (CECOMS) at IULM University, Milano.