INTELLECTUAL PROPERTY AND OPEN INNOVATION

Cap. 1 - Profiting from Innovation: Tackling The Open Innovation Paradox 
Cap. 2 - The Hidden Value of Unused Patents 
Cap. 3 - Licensing to Exchange Patents in the Markets for Technology
Cap. 4 - Licensing to Unlock the Value of Patents in a Collaborative Environment

This book aims to present licensing as a fruitful strategy to unlock the value of patents in the current competitive scenario, characterized by the expanding adoption of Open Innovation (OI) strategies and the increasing weight of IP. In OI settings, firms are offered a broader range of strategic reasons for both selling and buying IP, which raise the opportunity costs of failing to implement sound IP management practices. Symmetrically, firms are confronted with new challenges related to the appropriability of their innovation advantage, as they need to address multiple innovation partners. In this context, the role of licensing as a means to profit from distributed innovation and as a tool to share legally protected technology with other organizations, has become increasingly important. Consistently, the book offers a new rationale for the licensing phenomenon, which is coherent with the present day "collaborative imperative".