RED FLASHES

Chapter 1 Longevità come ecosistema: pelle tra scienza, ambiente e lifestyle by Bleve Mariella, Grignani Camilla and Perugini Paola
Chapter 2 Healthy Aging o Performative Aging? Longevity preventiva, AI e la nuova pressione morale a invecchiare bene by Martino Cristina and Cavone Luca
Chapter 3 Longevity Banking: oggi è già domani! by Castro Andrea
Chapter 4 Artificial Intelligence, PublicHealth, and Sustainable Care. From Clinical Decision Support to Institutional Infrastructures of Responsibility by Gatti Ettore G.
Chapter 5 The impact of biodiversity-oriented activities on firm innovativeness: an exploratory study by Baldrighi Costanza and Okur Berke
Chapter 6 Essere data- driven. Sarà questo il passaporto del nostro domani? by Gabetta Walter
Chapter 7 Voice-AI and Affective Interaction by Bartosiak Marcin, Modlinski Artur and Agostinelli Simone
Chapter 8 Artificial Intelligence, emotion economy and human forming as a strategic principle in the age of cognitive interfaces by Foglio Paolo
Chapter 9 Red lights in the promise of Sustainable Energy Abundance – Battery Energy Storage Systems by Montagna Federico
Chapter 10 When Global Value Chains enter the “red zone”: circularity and resilience in the semiconductor industry by Sacco Federica
Chapter 11 Business in Conflict-Driven Extreme Environments: Opportunities, Challenges, and Risks by Albashiti Belal
Chapter 12 Is greenwashing really a choice? When Markets push companies into Red Fog by Garbagna Paolo
Chapter 13 AI & Sviluppo software: l’esperienza di chi ha passato la linea rossa tra fare e delegare by Formenti Luca and De Sio Davide
Chapter 14 Oltre il confine rosso. Dall’esplorazione all’etica: AI e robotica nel dilemma tra ambizione e confini by Delogu Ermanno and Pellero Alberto
Chapter 15 The AI red pill. The one we did not know we wanted to take by Raineri Paolo
Chapter 16 The Rational Machine: Why AI Needs Human Risk by Scarpi Giuseppe and Botros Milad
Chapter 17 Decisioni decidibili: la triade AI- tudio-Cliente by Bastianelli Marco
Chapter 18 When Strategy Meets Emotions – How AI is Redesigning Creativity and Decision Making
Chapter 19 When intelligence becomes cheap: Human signals as strategic differentiation lever in the age of generative and agentic AI
Chapter 20 Entrepreneurial Mentoring: Emotional bonds and Trust in the Digital Era
Chapter 21 L’intelligenza artificiale come plastica cognitiva by Ortenzi Ivan
Chapter 22 “La Grande Bellezza” of Making Mistakes in the Age of AI: Between Human Imperfection, Algorithmic Aesthetics, and Creative Industries by Cavone Luca and Mozzo Paolo
Chapter 23 Hot cognition: The emotional cost(?) of going global by Grego Marica
Chapter 24 From licenses to methodology: an Agency’s path to AI integration by Sichel Henry

Contemporary firms encounter significant challenges arising from exponential technological advancement, transformative innovation, global dynamics, and fundamental questions regarding the boundaries between humans and machines. As breakthrough innovations rapidly reshape industries and societies, a central challenge emerges: how can organisations navigate these transformative frontiers responsibly? The colour “red” functions as the book’s central metaphor, signalling both the warning indicators present at extreme boundaries and the bold spaces — conceptual, virtual, and physical — where innovative firms and global ventures must make strategic decisions. The book examines three interrelated domains. The first 'red' domain addresses the longevity paradox. The second domain explores the abundance dilemma, a paradox that challenges conventional assumptions about energy scarcity and sustainability. The third domain investigates the boundaries of human emotion, creativity, and authentic experience. This volume integrates the perspectives of scholars and practitioners to advance interdisciplinary knowledge in innovation and management. It seeks to foster rigorous dialogue that bridges theory and practice. The book is intended for academic and professional audiences, contributing theoretically to the literature on digital transformation in management studies. From a managerial perspective, it provides guidance for managers, entrepreneurs on navigating transformative frontiers responsibly, including how to purposefully govern innovation by determining which trajectories merit acceleration, which require strategic adjustment, and which may necessitate explicit limitations.